Raising awareness of NHS Urgent Treatment Centres
Challenge
As part of the push to raise awareness of urgent treatment centres online and in print, we were tasked with creating relevant materials to communicate this service and to clarify this offering helping to reduce unnecessary A&E visits. Assets were required to target both NHS employees and the public.
Solution
Our creative teams developed a distinct illustrative character led style – the selected route was then rolled out into an animation, social media stills, video content, print collateral, posters and more, with a different creative execution for internal and external communication.