Promoting public health with Job Centre Plus
Challenge
Job Centre Plus asked us to create educational video content for their staff.
They were adopting Public Health England’s ‘How Are You?’ quiz, and needed to encourage staff to suggest it to Job Centre customers, connecting them to local healthy lifestyle services.
Work coaches could then support customers improve their health by simply signposting them to the free online ‘How Are You’ quiz.
Solution
Our short, simple animation would show how quick and easy the ‘How Are You Quiz’ can be. It would bring the quiz to life and show how beneficial it would be to their customers.
We created a script and animated illustration concept that built on existing ‘How Are You?’ content – with a clear call to action to work with Regional Managers and use the activation packs to get started. Our teams carefully scripted, storyboarded, directed and recorded a voiceover, and animated the entire video.